Natural Childbirth Advocacy and Social Media
I ran across an interesting blog entry called “Natural Childbirth Advocacy and Social Media.” There are several interesting links to sites with other internet marketing information. You should check...
View ArticleSearch Engine Optimization
This may seem like a boring topic unrelated to natural childbirth. However, if you are setting up a website to advertise your birth or midwifery business, this is an important thing to understand. Here...
View ArticleMarketing 101 for 2009
It has become crystal clear to me in the last few days that birth professionals should, as one of their New Year Resolutions, market their profession and businesses more clearly, more often and more...
View ArticleHow to Build a Birth Network
This article is a blueprint for a grassroots movement—a program of birth activism that can be set up in any community to stimulate better birth practices, political activism, and media savvy for the...
View ArticleBack Door Birth Activism; Let Your Community Know about Midwifery
Anita, a midwife friend of mine, and I have been going around our city of just over 100,000 people distributing flyers for her birth center and homebirth practice and Midwifery Today’s Eugene...
View ArticleWhat Search Could Tell The IAB About Engagement
Online isn’t just powerful because it’s more engaging (which it is). Online is powerful because it allows you to really measure conversions and ROI. And you can apply those numbers to bring your...
View ArticleWhen you’re low on cash you have to think differently
When you run your own business – be it web or otherwise – it is a general rule that you need two things to accomplish any particular task, money and time. A lot of one means you need less of the other....
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Over 90 Field Tested Guerrilla Marketing Tactics
http://smallbizbee.com/index/2009/03/30/over-90-field-tested-guerrilla-marketing-tactics/ Looking for some easy ways to get your business noticed? Try one of these quick, fairly easy, and sometimes...
View Article50 Marketing Ideas for Retailers
Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas or promotional events. Some retailers worry that...
View ArticleWell, I Would Hope So!
When you make an advertising claim, don’t think about it in terms of coming out of your mouth; instead, think of it in terms of it entering your prospect’s ears. When you do this, you will realize how...
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