When you run your own business – be it web or otherwise – it is a general rule that you need two things to accomplish any particular task, money and time. A lot of one means you need less of the other.
If you had a lot of cash, you can just pay someone to do the work, whereas if you’re broke with all the time in the world, well…then you get creative.
In the case of publicity and traffic generation, a lot of money means you can advertise, sponsor and pretty much bribe your way to celebrity (or infamy). If on the other hand like most startups you are short on money or just plain stingy then you’ll need to take a different tack, for this situation you’ll need a bit of Guerilla Marketing.
http://thenetsetter.com/blog/marketing/guerilla-marketing-for-startups/